Travelsphere - Rebrand / Evolution

We conducted a rebrand/evolution of the Travelsphere brand to enable it to stand out more in the market place and attract new customers with a clearer point of difference. This work included developing the brand identity, new brand platform, tone of voice, fonts, colour palette, photography, illustrations, social, trade and consumer POS and advertising. I guided the creative process throughout and refined the final look and feel ensuring this aligned with the new brand vision. (Design, Creative Direction)