Activations
Esquires Coffee - ‘Pumpkin Spice Latte’ Autumn in-store promotion
Esquires Coffee launched the Pumpkin Spice Latte as a new seasonal hero drink, with a campaign designed to capture its warmth, craft and authentic ingredients.
Working closely with my team, I oversaw the creative from concept to final execution, collaborating with our in‑house photographer and stylist. The final imagery blended rich seasonal tones, handcrafted textures, and carefully styled details to create an inviting, ingredient‑led visual.
Rolled out across in‑store materials, the promotion supported a successful product launch and reinforced Esquires’ commitment to authentic coffee experiences. (Creative Direction, Art Direction)
Esquires Coffee – Equatorial Blend Launch
As part of an in‑store promotion, Esquires Coffee introduced the new Equatorial Blend - a 100% Arabica, fairtrade, organic coffee. Working closely with my team, I directed the creative and design, developing a poster that reflected the brand’s ethical values while showcasing the premium quality of the blend.
(Design, Creative Direction, Art Direction)
Esquires Coffee – ‘Vanilla Matcha Latte’ Winter In‑Store Promotion
The Winter promotion for the Vanilla Matcha Latte focused on highlighting its health benefits, from antioxidant richness to the nutrients gained by consuming the whole green tea leaf. I worked with my team to create in‑store visuals that communicated these qualities with clarity and appeal, pairing product education with an inviting, seasonal aesthetic.
(Design, Creative Direction, Art Direction)
Red Stripe Lager
Branding and marketing collateral for The Red Stripe Music Award, a huge talent search saw over 200 bands play in venues around the UK with the grand final in London. The winners were awarded with slots at The Great Escape, Blissfields and Lovebox Festivals and their very own fully branded tour van to get them there. (Design, Creative Direction)
In-store promotion to win a Limited Edition Les Paul guitar. To enter the competition, customers were given a promo card (with plectrum) with each Red Stripe purchased. This campaign was supported by in-store POS and online. (Design, Creative Direction)
‘Bring it on back’ was a series of free gigs at the Shunt Vaults in London showcasing the best upcoming rock and indie bands.
7" and 12" Record sleeve trade sales presenters, highlighting Red Stripe’s involvement with music to the trade.
Red Stripe graffiti art and Nottinghill Carnival posters.
Murphy’s Irish Stout
On-trade World Cup football promotion - reversible England/Ireland t-shirt. (Design)
