Nestlé – South Africa
Albany Chocolate Bar Range
A full redesign of the Albany chocolate bar range, repositioning the brand with a richer, more contemporary look and feel. I developed a new creative direction built around bold colour blocking, flowing flavour cues and indulgent chocolate imagery, increasing shelf impact while better expressing Albany’s smooth texture and bittersweet taste.
A deeper palette and refined typography introduced stronger quality cues, transforming the range into a more premium everyday indulgence.
Design, Creative Direction
Various Confectionery
Packaging design and creative direction across multiple Nestlé confectionery brands in South Africa.
This included a pack refresh for Smarties, creative concept development for Bar One, new product packaging and in-store POS for the limited-edition KitKat Slo’ Cool and Aero Slo’ Cool range, and packaging for a new Quality Street Hazelnut Pralines format. Each project focused on shelf impact, modernising familiar brands and creating stronger appetite appeal through bold, contemporary design.
Design, Creative Direction
