Various
The Restaurant Bar & Grill – Ocean & Land Menu
The Restaurant Bar & Grill is a refined dining destination, celebrating the best from land and sea, from perfectly aged steaks to fresh seafood.
I designed the new Ocean & Land menu, creating a more sophisticated, elevated look for the brand, and art directed the supporting food photography to capture the richness and quality of the dining experience. Alongside this, I provided creative oversight across the brand’s social content.
Design, Art Direction, Creative Direction
Heinz Tomato Soup - Winter Campaign
A seasonal Heinz Tomato Soup campaign developed by my creative team, using bold visuals and simple messaging to evoke warmth and nostalgia and position the product as the ultimate winter warmer.
I provided overall creative direction, overseeing the approach and approving the work through to final delivery across print, in-store and digital channels.
Creative Direction
DJA Aviation Insurance - Campaign
Dennis Jankelow Associates is South Africa’s largest dedicated aviation insurance broking firm. I developed a campaign built around origami aircraft, using the simplicity of folded paper to create a distinctive visual language that communicated DJA’s specialist expertise in aviation insurance.
The concept was developed across a series of executions, creating a flexible and instantly recognisable campaign.
Design, Copy, Creative Direction
Parsemos - Annual Report
Annual Report designed for Parsemos, a client of Deloitte. I developed a contemporary editorial approach combining bold typography, photography, infographics and a flexible graphic system to bring structure and visual interest to detailed corporate content.
Design, Creative Direction
Santander - We Are Santander
An employee communications brochure created to bring Santander’s purpose, values and strategy to life through its people. I developed the design and visual approach, combining employee photography, bold messaging and the Santander brand to create an engaging, people-focused piece.
Design, Copy, Creative Direction
Murphy’s Irish Stout – World Cup Promotion
On-trade World Cup promotion featuring a reversible England/Ireland T-shirt, bringing the brand’s ‘A Passion for Football’ positioning to life.
Design
Network Rail – Crossrail – Abbey Wood Station Infographics
Network Rail needed a clear and engaging way to communicate the transformation of Abbey Wood Station as part of the Crossrail project. We developed a series of infographics that turned complex construction facts, passenger statistics and technical information into simple, accessible visual stories. Bold typography, illustration and relatable comparisons helped bring the scale of the project to life while working within the established Network Rail and Crossrail identities.
Design, Creative Direction
