Various
The Restaurant Bar & Grill – Ocean & Land Menu
The Restaurant Bar & Grill is a refined dining destination, celebrating the best from land and sea, from perfectly aged steaks to fresh seafood.
I designed the new Ocean & Land menu, creating a more sophisticated, elevated look for the brand, and art directed the supporting food photography to capture the richness and quality of the dining experience. Alongside this, I provided creative oversight across the brand’s social content.
Design, Art Direction, Creative Direction
Heinz Tomato Soup - Winter Campaign
A seasonal Heinz Tomato Soup campaign developed by my creative team, using bold visuals and simple messaging to evoke warmth and nostalgia and position the product as the ultimate winter warmer.
I provided overall creative direction, overseeing the approach and approving the work through to final delivery across print, in-store and digital channels.
Creative Direction
DJA Aviation Insurance - Campaign
Dennis Jankelow Associates is South Africa’s largest dedicated aviation insurance broking firm. I developed a campaign built around origami aircraft, using the simplicity of folded paper to create a distinctive visual language that communicated DJA’s specialist expertise in aviation insurance.
The concept was developed across a series of executions, creating a flexible and instantly recognisable campaign.
Design, Copy, Creative Direction
Parsemos - Annual Report
Annual Report designed for Parsemos, a client of Deloitte. I developed a contemporary editorial approach combining bold typography, photography, infographics and a flexible graphic system to bring structure and visual interest to detailed corporate content.
Design, Creative Direction
Santander - We Are Santander
An employee communications brochure created to bring Santander’s purpose, values and strategy to life through its people. I developed the design and visual approach, combining employee photography, bold messaging and the Santander brand to create an engaging, people-focused piece.
Design, Copy, Creative Direction
Murphy’s Irish Stout – World Cup Promotion
On-trade World Cup promotion featuring a reversible England/Ireland T-shirt, bringing the brand’s ‘A Passion for Football’ positioning to life.
Design
