Wells Bombardier
Branding & packaging design
I rebranded Bombardier, one of the UK’s best-known cask ales, creating a stronger and more distinctive presence on shelf.
The new identity and packaging modernised the brand while retaining its character and heritage. Rolled out across the range, the refreshed design strengthened recognition, improved shelf standout and helped give Bombardier renewed relevance in a competitive beer market.
Design, Creative Direction
From pack to campaign
The identity and packaging I created became part of Bombardier’s wider brand world, later featuring prominently in the brand’s advertising campaign starring Rik Mayall.
Bombardier branding and packaging: my work. Campaign creative: not my work.
Bombardier – In-store Activation
Extended the campaign into retail with promotional POS and a consumer competition, creating a consistent journey from pack and campaign through to point of purchase.
Design, Creative Direction
