Hello, I'm André van der Ploeg.

Creative Tribe is where I showcase a selection of the brands, projects and organisations I've been fortunate enough to work with throughout my career.

What started with discovering graphic design almost by accident has taken me across the UK, the Netherlands, New Zealand and South Africa, helping organisations grow, communicate and reinvent themselves through creativity.

Throughout my career I've been trusted to build creative teams, transform established brands and challenge traditional ways of working. From founding and growing my own agency in South Africa to leading award-winning in-house creative functions in the UK, I've consistently been brought in to modernise businesses, raise standards and develop talented people.

My roles have spanned creative leadership, branding, internal communications and organisational change, but the thread running through my career has remained the same: helping organisations communicate more effectively. Whether leading a rebrand, developing an employee engagement campaign or mentoring a creative team, I combine strategic thinking with a collaborative, hands-on approach and believe the best work comes from understanding people as much as the brief.

Below is a selection of brands and organisations I've had the privilege to work with over the years.

Get in touch
andre@creative-tribe.co.uk

Recommendations

André worked with me at G Touring as Creative Director, during a critical transformation period for the business.

Our mission was to create a modern, fit for market sustainable business. This involved challenging and re-engineering every aspect of the business. Andre’s role, working alongside the Marketing Director, was to transform legacy brands to be market-led and consumer focussed, rebuilding the in-house creative & production studio, repositioning and relaunching the brands.

André embraced that challenge with confidence, clarity and laser-focussed commitment, remaining focussed throughout this high-pressure project. He motivated his team to deliver exceptional work on time and within budget. André unapologetically holds himself to a high benchmark, consequently creating an award-winning in-house creative unit.

He’s genuinely passionate about developing and guiding his team to deliver beyond their expectations, investing time to instil confidence and pride in delivering excellence. André’s collaborative, positive and full of energy. He brought drive and creativity to all aspects of the business.

Alastair Campbell, Interim Global CEO - Strategic Transformation Consultant (previously Managing Director at G Touring)

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I have no hesitation in recommending André for a senior creative leadership role. Should the opportunity arise I would not hesitate to work again with Andre. Please contact me for a fuller reference as required.

Andre's creative attention to detail is one of the best I have seen, he consistently strives for excellence no matter how big or small the job is. It is always exciting to see how Andre will have approached a creative brief, he always challenges and takes the design to the next level. He is an asset to any team.

Nicole Mason, Director Customer Loyalty & Brand @ Jigsaw (previously Marketing Director at G Touring)