Rebrand / Evolution

We led a comprehensive evolution of Travelsphere to create a more distinctive brand in a crowded travel market and appeal to a broader audience. Grounded in customer research and insight, the work included a refreshed identity, brand platform and tone of voice.

Working with an external agency on the initial look and feel, I then led the creative development in-house, evolving the identity and bringing it to life across every touchpoint. From brochures, photography and illustration to social, advertising, trade and point of sale, we developed and produced the creative internally to create a consistent and recognisable brand across every channel.

Design, Copy, Creative Direction