Packaging
Dunelm - Eden Bay
A premium gift packaging range created for Dunelm’s collection of ‘make your own’ beauty and home products.
Inspired by vintage Japanese botanical prints, I developed a hand-drawn illustration style that gave the range a crafted, premium feel. A two-colour approach created a distinctive identity across the collection, combining strong shelf presence with a softer, contemporary aesthetic.
The range included spa treatments, a make-your-own soap kit and scented candle set.
Design, Creative Direction
Dunelm - Various
Gift packaging concepts created for Dunelm, exploring contrasting visual styles. Spa Bar combined a clean, minimal identity with soft colour and botanical detailing, while Lava Lamp drew on retro graphics, bold typography and vibrant geometric forms.
Design, Creative Direction
Pams – Powdered Drinks (New Zealand)
I developed a fresh, playful packaging direction for Pams, using bold colour, friendly typography and simple illustrated characters to create a distinctive look across the range. The approach was designed to feel contemporary, accessible and flexible enough to work across different product categories.
Design, Creative Direction
Pams - Food Packaging (New Zealand)
Following the development of the core rice packaging range, I created a more distinctive gunny bag concept to give the products greater character and shelf presence. Bespoke icons and individual colourways were developed to differentiate each rice variety.
Design, Creative Direction
Simply Living – Storage Containers
A fresh packaging concept for the Simply Living food storage range, combining clear product information with hand-drawn typography and colourful illustrations to create a more distinctive, approachable look.
Design, Creative Direction
Luolai Home – Home Fragrance Packaging
We developed a series of packaging concepts for Luolai Homeware, exploring marbled textures, metallic detailing, monochrome imagery and decorative botanical treatments to create a contemporary, premium feel.
Design, Creative Direction
Thorntons Continental Chocolate
I developed a series of concepts for Thorntons Continental, bringing the ‘Taste Journey’ idea to life through destination-inspired typography, travel cues and rich product photography, celebrating the origins and individuality of the chocolates.
Design, Creative Direction
