Purina PetCare - South Africa
Alpo dry dog food
A 12-SKU portfolio refresh to modernise and unify Alpo while protecting its established brand heritage.
The redesign strengthened shelf impact and range navigation, with new art-directed product photography bringing greater quality and appetite appeal across the portfolio.
Design, Art Direction, Creative Direction
Vitagen dry dog food
A full packaging refresh for Vitagen dry dog food, evolving the range with a brighter, more confident shelf presence while strengthening cues of health, vitality and nutrition.
The redesign focused on clearer navigation by life stage, bold use of Vitagen green, and friendly, benefit-led pack architecture — creating a more modern, cohesive range designed to stand out in a highly competitive mainstream category.
Design, Art Direction, Creative Direction
Husky new product range in pouches
Established in 1971, Husky is a recognised name in South African dog food. The launch of a new pouch range provided an opportunity to refresh the brand while reconnecting it with its heritage.
The redesign reintroduced the much-loved Husky character, giving the range a playful, contemporary personality. A bold black background created strong brand recognition, while vibrant flavour colour coding made the range easy to navigate. Expressive typography, hand-drawn graphic elements and appetite-led food photography brought warmth and energy across both front and back of pack.
The result was a distinctive, cohesive range that retained the familiarity of Husky while creating greater shelf impact for a new generation of products.
Design, Art Direction, Creative Direction
Friskies – Packaging Range Extension
Extended the existing Friskies packaging range into a new format, adapting the established brand architecture across adult and kitten variants while maintaining consistency and strong shelf recognition.
Design, Creative Direction
