Solo Adventures Together

Just You is a market leader in solo travel, bringing together like-minded people who share a love of travel and adventure. As the solo travel market grew, the brand needed to evolve – appealing to a broader audience while reinforcing what makes travelling solo with Just You different.

We developed Solo Adventures Together in-house – a campaign built around the freedom of solo travel combined with the shared experiences and connections that happen along the way. Authentic customer stories and quotes brought the idea to life, celebrating everything from adventurous, off-the-beaten-track experiences to slower-paced tours and independent exploration.

I led the creative direction and development of the campaign across print, digital and social. The work strengthened the brand’s emotional connection with customers, broadened its appeal and reinforced Just You’s position in the solo travel market.

Design, Copy, Art Direction, Creative Direction