Esquires Coffee
‘Pumpkin Spice Latte’ Autumn In-Store Promotion
Esquires Coffee wanted to make its new Pumpkin Spice Latte the hero of its autumn promotion, capturing the warmth, craft and authentic ingredients associated with the season.
I led the creative direction, guiding my team from concept through to final execution and working with our in-house photographer and stylist. The handcrafted typography, created using the drink’s ingredients, became the centrepiece of an ingredient-led visual with rich seasonal tones and textures.
Rolled out across in-store materials, the campaign created a distinctive seasonal presence and supported the launch of the new drink.
Art Direction, Creative Direction
New ‘Equatorial Blend’ In-Store Promotion
Esquires Coffee needed an in-store campaign to launch its new Equatorial Blend – a premium 100% Arabica coffee, Fairtrade and organic, with beans sourced from across the equatorial regions.
I developed the concept and design, using the coffee’s origins, natural ingredients and tasting notes to create a distinctive visual that reflected both its premium quality and Esquires’ ethical credentials.
The campaign gave the new blend a strong in-store presence, communicating its provenance and quality in an engaging and accessible way.
Design, Art Direction, Creative Direction
‘Vanilla Matcha Latte’ Winter In-Store Promotion
Esquires Coffee wanted to introduce its Vanilla Matcha Latte as a distinctive winter drink, while highlighting the natural qualities and health benefits of matcha.
I developed the concept and design, creating a fresh, ingredient-led visual that balanced product appeal with the story behind matcha – from its antioxidant qualities to the benefits of consuming the whole green tea leaf.
The resulting campaign gave the product a clear point of difference in-store, combining product education with an inviting, premium aesthetic.
Design, Art Direction, Creative Direction
