Travelsphere – Guided tour holidays
‘Real Smiles’ Campaign
Travelsphere needed a stronger emotional point of difference in a crowded escorted touring market – something that felt genuine and authentic, reflecting the real experiences, connections and emotions at the heart of its holidays.
Working with an external agency, I oversaw the development of Real Smiles, built around a simple truth: genuine experiences create genuine smiles. We then brought the campaign in-house, developing it much further and making real people, experiences and connections central to the brand.
Real Smiles grew across the customer journey, from brochures and direct mail to email, social, PR, video, TV and press advertising. We extended the idea into the wider brand proposition too, with Smiles Guaranteed, reasons to book, customer guarantees and service benefits all reinforcing the promise of authentic, people-focused travel.
The campaign helped strengthen brand recognition and engagement, contributing to increased enquiries, conversions and bookings, while supporting greater customer loyalty and repeat travel.
Design, Copy, Art Direction, Creative Direction
‘Travel Your Way’ Campaign
Created to increase enquiries and bookings, Travel Your Way brought Travelsphere’s holidays to life through the experiences that make a destination memorable – from food, music and culture to wildlife, cities and epic landscapes.
I led the creative development with my in-house team, setting the overall look and feel while remaining hands-on across design and copy. The campaign was rolled out across direct mail, email, social, digital, PR, trade incentives, video, press advertising and inserts.
Design, Copy, Creative Direction
